During the Emmy 2012 show that aired, host Jimmy Kimmel got Twitter all aflutter with the “Tracy Morgan’s collapse on stage from exhaustion”.
During a break in transmission, he asked Tracy Morgan to lay on stage as if he had collapsed. He then sent out a tweet to his followers watching the show to start spreading the rumour that Tracy Morgan had collapsed on stage.
When the broadcast came back from break, it was to see Tracy Morgan passed out on stage, which spread like wildfire on the social network.
* You can see the shenanigans on CBS Network‘s post on the prank, and whether it worked. Did you fall for it and tune in?