Dezeen and MINI World Tour: in the second part of their interview at Design Indaba in Cape Town, Masashi Kawamura, partner at creative agency PARTY, explains the process behind a motion capture television commercial he made featuring dancing sperm.
Kawamura describes how he was approached by a Japanese music television company called Space Shower TV to produce a commercial for their Music Saves Tomorrow campaign, a response to the devastating earthquake and tsunami that hit the country in 2011. “There were a couple of other directors working on it and they were doing very serious, dramatic, emotional commercials,” Kawamura explains. “But I wanted to do something more fun, just to bring back the smiles to the people.”
Source & Connect: Dezeen