Out Of The Box is a simplified way of getting older users to start using their smart phones. During research for the product, there were many elderly users who still had their brand new digital devices in the boxes months after purchase because they were waiting for the younger generation to help them.
Vitamins, the company that designed the packaging, researched across Europe and consulted over 20 users of all ages to see why it was so difficult for older users to start using their devices. So instead of creating a whole new phone, they decided to look at the problem from another angle.
The result was a different way of packaging the devices. Putting all the instructions on how to get started in the form of an interactive book so the simple steps are quickly and easily passed. The results of their research were on show at the MOMA New York