Les Ateliers Ruby was started by Jerome Coste, a man that has spent much of his life in the grip of fascination with thrilling sports like BMX, skateboarding and mountain biking has attributed his surviving six cranial traumas with no lasting consequences to his helmets and head safety gear. As a result, he has designed his own set of helmets that are the darling of the fashion industry. Not only are they stylish and beautiful to look at but they keep your brain from bouncing about like a squishy grey ball. They are so beautiful that fashion designer Karl Lagerfeld has contributed to the The Signature Collection, a limited edition of helmets that are signed and customized by the designers.
The Ruby helmets are available from the Exclusive Helmets website with free worldwide shipping ranging in price from £430 to £695 each.