Inspired by Willy Wonka from Charlie and the Chocolate Factory, McVitie’s decided to cover an elevator in London with a lick-able wallpaper printed with 1,325 Jaffa Cakes.
Leaning over, ever so slightly, on your way to the top floor and licking the walls is not awkward at all.
*Find out more information on McVitie’s advertising efforts through SmartPlanet















