Most of us are so used to electricity that being without it is inconceivable, as a result we tend to take it for granted and sometimes use more than we really should.
The Power Alert power cords gets you where it hurts the most, in the guilt area. The more power you use, the brighter they glow and pulse. By doing this they enable the user to visualize the amount of energy used.
* Power Alert cords were created by Anton Gustafsson and Magnus Gyllenswärd through Static, via Ubergizmo