When most propose to reinvent the wheel, they manage to fail, but The Loopwheel is a success. It combines all the best characteristics of the wheel we are all familiar with but the Loopwheel adds something extra, it features built in suspension. Sam Pearce, the creator of the Kickstarter campaign, together with his wife Gemma, have a small company called Jelly Products Ltd, which provides product design services.
When the Loopwheels were presented at the Bespoked Bicycle show in Bristol, the reception and feedback was brilliant. The show ran from the 12th to the 14th April 2013, with the visitors expressing enthusiasm for the new Loopwheel. Due to the construction of the Loopwheels, unfortunately they can not be fitted to every bicycle, there must at least 260mm between the centre of the hub and to the underside of the fork.